Let's Clear The Air

Podcast Brand Identity & Visual Assets

Project Overview

Client: Let’s Clear the Air Podcast by Jasmine Monroe
Industry: Media / Podcasting
Project Type: Podcast Brand Identity & Marketing Graphics
Deliverables: Podcast Cover Art, Podcast Logo, Social Media Graphics, YouTube Banner

Let’s Clear the Air is a podcast created and hosted by Jasmine Monroe, designed to spark conversation, confidence, and clarity. As a brand-new venture, the podcast needed a visual identity that immediately reflected Jasmine’s bold personality while standing out in a crowded podcast landscape.

The Challenge

This podcast launched as a brand-new platform with no existing visual identity. Jasmine wanted to start strong with a look that felt elevated, confident, and memorable from day one.

The challenge was creating something that:

Felt bold without being overpowering
Captured attention instantly in podcast apps and on social media
Balanced confidence with femininity
Stood out from generic or overly minimal podcast branding

The visuals needed to intrigue potential listeners before they ever pressed play.

The Goal

The goal was to create a podcast identity that felt:

Confident, expressive, and unapologetic
Visually striking and scroll-stopping
Feminine yet powerful
Aligned with Jasmine’s personality and voice

The brand needed to feel like a statement—something that signaled authority, style, and substance.

The Strategy

The creative direction leaned into a bold yet feminine aesthetic with a subtle retro, spunky flair. Typography played a major role in establishing presence, while color choices were intentionally vibrant and unexpected to elevate the overall look.

The strategy focused on:

Designing podcast artwork that commands attention at small sizes
Creating cohesive visuals that translate across platforms
Using layout, color, and type to convey confidence and intrigue
Building a system that supports both audio and visual storytelling

Every element was designed to reinforce the podcast’s energy and point of view.

The Solution

I developed a cohesive visual system for Let’s Clear the Air, including:

Podcast cover art designed to stand out across listening platforms
A custom podcast logo that reinforces the brand’s tone and personality
Social media posting graphics for episode promotion and engagement
A YouTube banner that extends the brand into video content

The final visuals feel expressive, polished, and unmistakably aligned with Jasmine’s voice—creating a strong and recognizable presence across platforms.

The Result

Let’s Clear the Air launched with a confident, visually compelling identity that immediately set the tone for the podcast. The brand captures attention, sparks curiosity, and positions the show as bold, intentional, and worth listening to.

The cohesive visuals give the podcast a professional foundation and the flexibility to grow as the platform expands.

Designer’s Note

This project was about embracing confidence without dilution. By blending bold typography, feminine energy, and a retro-inspired flair, the brand feels expressive and elevated while remaining approachable. Let’s Clear the Air is a reminder that podcast branding can be just as powerful as the conversations themselves.