Grind On The Go

Project Overview

Client: Grind On The Go
Industry: Coffee & Tea
Project Type: Brand Identity Design
Deliverables: Logo Suite, Brand Colors, Brand Patterns, Packaging Concepts

Grind On The Go is a coffee and tea brand created for ambitious individuals who need fuel to support their daily grind. As a new business entering a saturated market, the brand needed a clear visual identity that felt energizing, inspiring, and modern.

The Challenge

Grind On The Go launched without an established brand identity, color palette, or visual direction. Like many coffee brands, the category is heavily dominated by dark, brown-forward aesthetics that often feel repetitive and uninspired.

The client wanted to avoid blending in with traditional coffee brands while still feeling grounded, premium, and approachable. They also needed the brand to appeal to both women and men—without leaning too masculine or overly feminine.

The Goal

The primary goal was to create a bold, recognizable brand that felt:

Energizing and inspiring
Gender-neutral and inclusive
Modern and fun, without feeling gimmicky
Distinct within a crowded coffee and tea market

The brand needed to spark excitement and make customers feel motivated and ready to take on their day.

The Strategy

The creative direction focused on balancing boldness and playfulness with warmth and approachability. Rather than relying solely on traditional brown tones, I introduced lighter, complementary colors to refresh the brand and help it stand out on shelves and in digital spaces.

The strategy centered on:

Creating a versatile logo system for multiple applications
Using contrast and texture to elevate the brand visually
Designing patterns and supporting elements that reinforced movement, energy, and momentum

Every design decision was made to reflect the idea of grinding toward your goals—stylishly and confidently.

The Solution

I designed a full brand identity system that brought the Grind On The Go vision to life, including:

A primary logo that feels bold and confident
Alternate and submark logos for flexible use across packaging, signage, and merchandise
A custom brand color palette that blends warm neutrals with lighter tones for balance
Brand patterns and textures that add depth and visual interest

The final identity translates seamlessly across coffee cups, packaging, storefront signage, and promotional materials—creating a cohesive and memorable brand experience.

The Result

Grind On The Go launched with a polished, intentional brand that clearly communicates its mission and energy. The new identity positioned the business as modern, aspirational, and distinct—helping it stand out from competitors while appealing to a wide audience.

The brand now feels confident, scalable, and ready to grow.

Designer’s Note

This project was especially exciting because it challenged the “rules” of traditional coffee branding. By layering lighter tones with rich neutrals and focusing on bold yet inviting visuals, the brand feels fresh without losing its grounding. Grind On The Go proves that coffee branding doesn’t have to be boring to be taken seriously.